.Manly Bands is actually a direct-to-consumer dealer of males's rings. The provider released in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't find a suited wedding band.This is Ruggiero's second look on the podcast. In April 2021, our experts went over the company's starting, unique ring components, and even more. Ever since, Manly Bands has obtained its supplier. The making of bands coming from, point out, Port Daniel's bourbon barrels or even Fender guitar cords produces compelling video recording, states Ruggiero, excellent for storytelling on social media as well as elsewhere.The whole entire audio of our talk is ingrained listed below. The transcript is revised for size and also quality.Eric Bandholz: Provide us a run-through of what you carry out.John Ruggiero: My better half, Michelle, and I began an on the web ring business called Manly Bands in 2016 to resolve an issue of wedding bands for guys. We were merely wed. I possess big hands and also couldn't discover a band that I ased if that was actually certainly not overpriced. My alternatives were buying from a magazine or even possessing one thing personalized.I ended up acquiring from an internet site. The ring showed up in a level mailer, without box or even customer care. It was an awful expertise by today's ecommerce requirements.We received married, transferred to Fla, and also needed to have a task. We informed our own selves, "Our team are actually both entrepreneurs. Why do not our team develop our very own service?" We talked about the types of problems our experts would certainly seen and also just how to handle all of them. My ring expertise appeared, as well as our experts opted to attempt to resolve it for various other individuals.Our target when our team started was to spend rental payment. Our experts believed creating a married couple 1000 bucks a month from this will be actually wonderful. Our company considered it a way of living company, not high-growth. It was actually simply Michelle and me in our garage creating rings and also delivering all of them out to clients. Our team had actually hit on one thing. Our message reverberated along with potential customers.Michelle as well as I make an excellent team. I formulate suggestions, and also she's the implementer. A considerable amount of our effectiveness visits her artistic thoughts. She labels the bands and creates personas. She connects the rings to consumers. Illustrating a ring only as "eight-millimeter dark" failed to cut it.Our experts developed rings from one-of-a-kind materials, such as Port Daniel's barrels or even unique metals. The business took off. Ever since, our experts have actually developed dramatically. Our team currently have more than 55 individuals in the Manly Bands loved ones. Concerning half of those are ring professionals that work in our recently obtained manufacturing shop in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: Regarding a year and a half back. Our team had actually been their consumer for several years, so we understood them well. Many of their company was actually wholesale, which didn't rate of interest our team-- visiting mom-and-pop jewelers. They kept their retail clients as well as brand name. We got a number of their possessions as well as brought over workers.Bringing on a manufacturing team has actually been just one of the most ideal things our team have actually done. It is actually been actually incredible to head out there certainly and also enjoy them create rings out of Fender guitar cords or even steel coming from an M1 Abrams storage tank.Bandholz: Exactly how does in-house production influence advertising and marketing?Ruggiero: It's been huge. Taking a video camera to the opposite side of the workplace as well as filming the group using turrets to cut the metallic rods or even whiskey barrels in to bands creates incredible video recording. Our team possess our electronic camera team out there regularly. We utilize that video on our social media and also in our adds as well as e-newsletters. Our experts make an effort to ensure that because the majority of providers in the males's ring area do not produce. They fall ship or even purchase from international and then deliver it out. However we wish it to last a lifetime and be something individuals can easily take pleasure in.Our company have actually had a ton of results along with our military ancestry selection, where we resource one-of-a-kind armed forces components. Our experts have the M1 Garand rifle inventory, the wood component, from War of the nations I. Enjoying our staff placed that in the lathe and also reduced a piece out for a ring is exciting.Our marketing for those bands talks about the past, the soldiers, where the item was used, and also factors like that. My spouse as well as I analyzed filmmaking in university. Our experts use our abilities to inform as well as narrate. For example, I just recently got an email from a customer that discussed that his grandpa utilized to steer M1 containers. The customer talented one of those rings to his gramps, and they possessed very a psychological exchange. It's nice to help clients connect with their past as well as generate one thing meaningful.Bandholz: Where can folks purchase a ring from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, as well. I get on Twitter and also LinkedIn.